Boeing 767 - 8446 Words

Harvard Business School 9-688-040 Rev. April 1, 1991 The Boeing 767: From Concept to Production (A) In August 1981, eleven months before the first scheduled delivery of Boeing’s new airplane, the 767, Dean Thornton, the program’s vice president-general manager, faced a critical decision. For several years, Boeing had lobbied the Federal Aviation Administration (FAA) for permission to build wide-bodied aircraft with two-, rather than three-person cockpits. Permission had been granted late in July. Unfortunately, the 767 had originally been designed with a three-person cockpit, and 30 of those planes were already in various stages of production. Thornton knew that the planes had to be converted to models with two-person cockpits. But†¦show more content†¦Buyers—primarily the 50 leading airlines around the world—used that knowledge to enhance their bargaining positions, often delaying orders until the last possible moment. Negotiations on price, design modifications, and after-sales parts and service became especially aggressive in the 1970s, when airlines that had been making steady profits began losing large sums of money. Cost savings became a dominant concern. As Richard Ferris, the CEO of United Airlines, remarked: â€Å"Don’t bug me about interior design or customer preference, just guarantee the seat-mile performance.†3 The Boeing Company Boeing was the sales leader of the airframe industry, as well as one of America’s leading exporters. It had built more commercial airplanes than any other company in the world. Sales in 1981 were $9.2 billion; of the total, $5.1 billion were ascribed to the Boeing Commercial Airplane Company, the firm’s aircraft manufacturing division. Other divisions produced missiles, rockets, helicopters, space equipment, computers and electronics. History The Boeing Company was founded in 1916 by William E. Boeing, the son of a wealthy timber man who had studied engineering at Yale. In its earliest days, the company built military aircraft for use in World War I. It began to prosper in the 1920s and 1930s, when the civil aviation market expanded, primarily because of the demand for mail carrying. At about that time, William Boeing issued a challengeShow MoreRelatedAir Canad Business Brief1711 Words   |  7 Pagescurrently 28 aircraft in operation. The usage of smaller aircraft bei ng deployed along main routes has helped the demand for economic aircraft travel. Bombardier remains the supplier of aircraft for Air Canada, as Boeing and Airbus wide-body aircraft, Airbus A319 aircraft and Boeing 767-300 aircraft remain in use. SWOT Analysis Strengths Weaknesses †¢ Improved financial state †¢ Manageable debt †¢ Long time in industry †¢ Spread out task force; not easy to communicate †¢ Easier for functional chimneyRead MoreMarketing Plan For Airline Industry2400 Words   |  10 PagesAir Canada’s BOEING 787 costs 31% less in maintenance and fuel consumption when compared to BOEING 767. But BOEING 767-unit cost is 30% less than the mainline. Air Canada are trying to revamp their fleet sizes to reduce their operating cost. These are the adjustments Air Canada wants to implement in respect to their wide body fleet plan. We can see that they are moving away from the traditional 767 and want to move on to Rouge 767 and 787. Because by moving away from the traditional 767 they are goingRead MoreEmployee Performance Management System Essay807 Words   |  4 Pagesemployees. This process should not be taken lightly and must include significant elements to ensure that businesses comply with internal policies as well as with local, state and federal regulations. From the Captain in command of a 250,000 pound Boeing 767 aircraft, to the Marketing Specialist in charge of a new aa.com campaign, American Airlines employees represent a varied cross-section of talents, experiences and backgrounds. They have professionals in the air and on the ground consisting of customerRead MoreAOG Version Eight2313 Words   |  10 Pagestranscowl, see Figure 1.) The support assembly of the thrust reverser on the left engine on the CML19 has failed, causing the AOG. Support   Assembly   Transcowl Figure 1: Pylon and Nacelle System Aircraft CML19 is part of Latin Airlines’ fleet of Boeing 767 aircraft. (Each aircraft is assigned a unique identifier of three letters and two numerals.) When an aircraft is designated AOG, the aircraft is not airworthy and all flights assigned to that aircraft are cancelled until the problem(s) causing theRead MoreOrganizational Structure, Operational Efficiency, Internal Promotion And Employee Advancement1763 Words   |  8 Pagesachievements in 2014 †¢ Decrease adjusted CASM by 2.6% from 2013. †¢ Raise ancillary revenue per passenger by 10% from 2013. †¢ Continued to successfully extent Air Canada rouge, the airline’s economic leisure carrier. †¢ Allow Air Canada to operate existing Boeing 767 routes in a more cost-efficient manner and permitting the airline to pursue new, profitable international growth opportunities. †¢ Aligned the airline’s operations to industry standards to allow for a ratio of one flight attendant for every 50 passengerRead MoreA Study On Hawaiian Airlines1268 Words   |  6 Pagesmanageable as they are more fuel efficient than the 767s which were HA’s primary aircraft for many years. Hawaiian’s proposed fleet of 50 aircraft (via Figure 4) by the end of 2014 is a major factor in their current success. The arrival of the A330 has not only allowed for increased passenger loads but also for increased cargo loads. To add to that are the new expansion options possible due to the increased range of the A330 compared to the Boeing 767. As previously mentioned the newer A330s are projectedRead MoreKenya Airways2892 Words   |  12 Pages Passenger Fleet Aircraft In Service Orders Options Passengers Notes C Y Total Boeing 737-300 6 — — 16 100 116 Boeing 737-700 4 — — 16 100 116 Boeing 737-800 5 — — 16 129 145 Boeing 767-300ER 6 — — 20 196 216 Boeing 777-200ER 4 — — 28 294 322 Boeing 777-300ER — 2[32] — TBA Boeing 787-8 — 9 4 TBA EIS: Fourth quarter 2013[27] Embraer 170 5 — — 8 64 72 Embraer 190 5 10[33] — 12 84 96 Cargo Fleet Boeing 747-400F — 1 — N/A EIS: October 2011[34] Total 35 22 4 (Web-2) Mission and visionRead MoreThe Advancement Of Aircraft Gas Turbine Engines Essay1328 Words   |  6 Pagescommercial platforms and Boeing. FADEC international, a mutual venture between Sagem and BAE Systems, is the sole manufacturer and supporter of FADEC 1 2 and 3. Its engines models includes: CF6-80C2, CFM56-5A and CFM56-5B. The two common aircrafts using FADEC 1 include Boeing 747, Boeing 767 and McDonnell Douglass MD11 (Commercial Aircraft Solutions, n.d.). FADEC 2 was first introduced in 1989 and was developed specifically for both wide and narrow-body aircrafts with Boeing and Airbus responsibleRead MoreThe Boeing 787 Dreamliner Essay examples878 Words   |  4 PagesThe Boeing 787 Dreamliner After all that has been said about the Boeing 787 Dreamliner, the airplane is set to revolutionize the airline industry. The 787 Dreamliner is more technologically advanced than its predecessors and will boast better performance, better fuel efficiency, and higher passenger comfort. To be honest, with all the new innovations the 787 Dreamliner is said to have, the airplane is quite a wonder. The question now: Can Boeing deliver? If Boeing succeeds, they will catapultRead MoreThe History of Boeing Company4812 Words   |  20 PagesCompany History: The Boeing Company is the largest aerospace company in the world, thanks to its 1997 merger with McDonnell Douglas Corporation and its 1996 purchase of the defense and space units of Rockwell International Corporation. The corporation is the world s number one maker of commercial jetliners and military aircraft. Boeing has more than 9,000 commercial aircraft in service worldwide, including the 717 through 777 families of jets and the MD-80, MD-90, and MD-11. In the defense sector